somtoo okoye

Web3 Digital Marketing & Community Engagement Specialist
Remote, N/A.

About

Dynamic Web3 professional excelling in market analysis, copywriting, and community engagement, adept at driving growth and brand visibility for innovative blockchain projects. As an Ambassador and Community Manager for leading Web3 entities like OpenMesh and Raine DAO, I consistently cultivate vibrant online communities and craft compelling narratives that amplify brand presence and user adoption. Leveraging data-driven insights with creative execution, I deliver strategic communication and engagement initiatives that significantly enhance project reach and credibility within the decentralized ecosystem.

Work

OpenMesh, Unblocked, MomoAi, Raine DAO, Suirex
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Ambassador

Remote, N/A, N/A

Summary

Led brand representation and community growth initiatives for multiple innovative Web3 and tech projects, enhancing visibility and fostering user engagement.

Highlights

Amplified brand visibility and credibility for multiple innovative Web3 and tech projects, effectively expanding market reach and market perception.

Cultivated robust online communities across diverse platforms, significantly increasing user engagement and fostering brand loyalty.

Collaborated cross-functionally on marketing strategies, social media campaigns, and virtual events, resulting in amplified brand presence and awareness.

Facilitated direct communication between project teams and user bases, translating feedback into actionable insights that drove user-focused improvements.

Freelance / Contract Roles
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Market Analyst

Remote, N/A, N/A

Summary

Conducted in-depth market research and competitive analysis for emerging tech and Web3 spaces, delivering actionable insights for strategic decision-making.

Highlights

Executed comprehensive market research to identify critical trends, opportunities, and potential risks within dynamic emerging tech and Web3 sectors.

Translated complex market data into actionable insights, directly informing strategic planning and optimizing product-market fit evaluations for clients.

Developed detailed competitor analyses and consumer behavior studies, providing crucial data that empowered informed business decision-making.

Freelance / Contract Roles
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Copywriter

Remote, N/A, N/A

Summary

Developed persuasive and engaging content across multiple platforms, crafting tailored messaging to increase audience engagement and conversions.

Highlights

Authored persuasive and engaging content for diverse digital platforms, including websites, blogs, social media, and marketing materials, enhancing brand voice.

Strategically crafted tailored messaging that resonated with diverse target audiences, ensuring strict alignment with brand voice and marketing objectives.

Implemented strategic storytelling techniques that significantly increased audience engagement and drove measurable conversion rates for various campaigns.

Freelance / Contract Roles
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Community Moderator

Remote, N/A, N/A

Summary

Managed and fostered positive online communities across various platforms, resolving issues and delivering key insights to project teams.

Highlights

Directed daily operations for online communities across Discord, Telegram, and other key platforms, fostering a positive and inclusive environment.

Efficiently resolved complex community issues and user inquiries, serving as a trusted primary point of contact and enhancing user satisfaction.

Analyzed community sentiment and emerging trends, generating comprehensive reports that provided actionable insights to project development teams.

Skills

Web3 & Emerging Technologies

Blockchain, Decentralized Applications (dApps), Cryptocurrency, NFTs, DAO Governance.

Marketing & Content Strategy

Market Research & Analysis, Copywriting & Content Strategy, Social Media Management, Brand Representation, Strategic Storytelling, Digital Marketing.

Community Engagement & Moderation

Community Building, Online Community Management, User Engagement, Discord Management, Telegram Management, Conflict Resolution, Sentiment Analysis.

Data Analysis & Insights

Market Trend Analysis, Consumer Behavior, Competitive Analysis, Google Analytics, Tableau, Data-Driven Decision Making.

Project Management & Collaboration Tools

Notion, Asana, Trello, Slack, Microsoft Office Suite, Google Workspace.